North Dorset sustainable fashion brand saving elephants and wildlife

Jolly Elephant sustainable clothing

Sustainable fashion brand, Jolly Elephant, is taking a stand against the ivory crisis, habitat loss and climate change.

The company, which operates its own facility and warehouse near Sturminster Newton, Dorset, hand-prints and sells sustainable and ethically-made clothing. This includes 100% organic vegan cotton and recycled polyester hoodies and t-shirts.

Aside from premium and sustainable materials, Jolly Elephant uses ethical Fair Wear Foundation member factories, donates 10% of its profits to David Shepherd Wildlife Foundation, plants trees for each order, uses no plastic packaging, uses only solar power (from an on-site solar installation), and much more.

The sustainable clothing company says that they are “disrupting fashion” and are aiming to be “one of the most sustainable clothing brands on this planet”.

10% of all Jolly Elephant profit directly supports wildlife conservation efforts of the David Shepherd Wildlife Foundation. David Shepherd Wildlife Foundation is a UK registered charity (1108693) working to raise vital funds supporting front line conservation projects which help secure a future for endangered wildlife in their natural habitat.

Jolly Elephant spokesperson

The roots of the wildlife and environmentally-conscious brand reach mid-2019. It took the founders over a year to create proofs-of-concept, purchase machinery from both UK and international suppliers, choose the highest quality and most ethical garment suppliers, and form the most environmentally friendly processes in the industry.

Jolly Elephant’s base is at North Dorset Workshops in Kingston, near Sturminster Newton, which it’s proud to call home. All of the sustainable and ethically-made clothing is hand-printed and prepared-to-order by Jolly Elephant. This reduces waste by preventing overproduction. However, the company also has a unique way of dealing with returns and exchanges – they’re all donated to homeless shelters and charity shops, giving their clothing an extended life.

When customers’ clothing reaches end of life, Jolly Elephant says that the cotton content (100% in t-shirts and 85% in hoodies) is recyclable and biodegradable – safe to put into home recycling and compost bins.

With no compromise on ethics or the environment, we’re a small team, fueled by our passion for wildlife, that design and print clothing at our very own solar-powered facility and warehouse in a small rural village in Dorset, England.

We have partnered with one of the best ethical, sustainable and premium-quality garment manufacturers in the world with an aim for Jolly Elephant to offer sustainable and ethically-produced clothing.

Through our work, we hope to educate why elephants matter while having a direct impact on endangered wildlife and redefining the fashion industry by taking fast fashion out of the picture.

Jolly Elephant spokesperson

Through their immense efforts, Jolly Elephant wants to simply eradicate fast fashion while raising awareness of the ivory crisis and supporting a charity and various sustainable climate-positive projects.

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